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Intellectual
Insights

Digital marketing news, website design trends and everything else in between.

Doing our best to keep you up-to-date on the latest updates and important changes to the marketing landscape and more.

(aka “stuff you should know”)

ecommerce sales

How to Increase Sales to Your Ecommerce Site

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Successful ecommerce outcomes are built by understanding what your customers want and how they want it. Removing obstacles by simplifying the decision making and check out process will help to increase sales.
girl on laptop working on website maintenance

Best Practices for Website Maintenance

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Your website is an investment and requires proper maintenance in order to run efficiently. Here are a few simple routines to help keep your website lean and mean.
holiday advertising strategy

Why Your SMB Needs A Holiday Advertising Strategy Right Now!

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Online shopping revenue will be at an all time high this holiday season. Here are 4 tips to get your holiday advertising strategy off to a good start.
google map optimization

Stand out on Google Maps- For Free

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From now until September 2020, Google is giving businesses the opportunity to promote themselves for free in Google Maps using promoted pins.
grand rapids seo agency

Can a Simple SEO Strategy Work for Your Business?

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SEO has a completely different role, and the benefits are occasionally overlooked.  Even worse: SEO can have a reputation of being overly complicated, so the planning ends up taking up valuable time from teams, yada, yada, yada... everyone ends up forgetting why it was important in the first place (yes, we've seen this happen, a LOT).
hand holding iphone tapping on social app

UPDATED: When to Post on Social Media

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It comes as no surprise that our current situation has disrupted everyday life and the times people are active on social media are drastically shifting. Don’t worry though, we have the most recent data and new recommendations for 2020, taking into account how our usage of social media has changed.
instagram marketing

Instagram Marketing: Taking #FoodPics to The Next Level

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Social media platformer, Instagram, is aiming to help these businesses that have had to recently transition to takeout and delivery business only, by offering a new way to generate orders. By partnering with ordering platform ChowNow.com, restaurants can add stickers to their Instagram photos and stories, which can either link users to pre-filled order forms in one easy step.
google ad credits

Google’s Giving $340 Million of Free Google Ads Credits to SMBs

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In an effort to provide support for businesses, health workers and organizations during the coronavirus pandemic, Google has announced $340 million will be issued in ad credits for small and medium-sized businesses.
seo strategy

7 SEO Opportunities to focus on right now

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There’s no denying our world is in a state of panic and uncertainty. With the current situation changing daily, things can seem overwhelming leaving us feeling lost and wondering what to do next. We know you want to use this time as productively as possible so here are 7 SEO opportunities you can focus on right now.
no ssl certificateintellectual ninjas

Security + SEO Benefits of Having an SSL

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With cyber crime growing exponentially and Google cracking down on sites that are not HTTPS secure, it is now more crucial than ever for your site to be SSL secured.
turning search clicks into customers 1customer purchase journey

Turning Search Clicks Into Customers

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Technology is continually reshaping the digital marketing landscape and paid search continues to evolve as an omnipresent influencer.
the power of ppc advertising 2

The Power of PPC Advertising

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Technology is continually reshaping the digital marketing landscape and paid search continues to evolve as an omnipresent influencer.
five star google review

Everyone wants organic traffic. Customer reviews, specifically Google reviews, improve a business’ credibility and play a key role in SEO ranking. Learn how to be more visible on Google Search and Maps.

stop searching for your own google ads 3

We know you’re excited for your PPC campaign to drive traffic and capture quality leads but searching for your own Google ads will do you more harm than good.

google's expanded text ads changes 4

Support for the creation and editing of Google’s expanded text ads will end on June 30, 2022. Here’s what’s changing and what that means for you.

new google partners badge has arrived 5

We know how important it is to work with ACTUAL professionals. We are consistently outperforming competitor campaigns and getting phenomenal results- our Google Partner’s badge is here to prove it!

website on various devices

Building a website is like building a house – once it’s done, it still needs regular maintenance to function at its best.

google search page

Find out what’s changing when Google introduces a new strike-based system to enforce against advertisers who repeatedly violate Google Ads policies.

business marketing planning

After catching up from 2020, you’ve likely been so buried in getting your business back on track that everything else has been on the back burner – including your marketing plan. Now we’re midway through 2021, and it’s the perfect time to check in on your marketing efforts. Ask yourself these questions to get an overarching view of where you stand today, and where you want to grow by the end of the year.

digital checklist

No matter what your business plan looked like at the beginning of last year, it likely shifted to “plan for change” – and stayed there. Now that it has been over a year since the pandemic started, you’ve probably implemented a variety of new business practices, especially when it comes to digital marketing. Here is our digital checklist of four things to start – or keep – in place throughout 2021.

intellectual ninjas award

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.

internet browser

Tracking browsing history has always been a double-edged sword. As concerns continue to grow, after both Google and Apple have announced major shifts to protect user privacy, what does this mean for your business?

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