Google Gives Small Businesses Free Ads
Businesses can promote themselves on Google Maps for free from now until September 2020.
Google Ads has started rolling out promoted pins to smart campaign advertisers and making them free to use for the next few months.
Now through September 2020, smart campaign advertisers with a Google My Business listing will not be charged for clicks, calls, or sales generated from promoted pins.
Promoted pins help business stand out in Maps by highlighting specific services and unique offerings such pickup, delivery, curbside pickup, and more.
Other new features in Smart campaigns
Along with promoted pins, Google Ads is enhancing smart campaigns with the ability to sign up from any device, see results directly in Google Search, and control when your ads show.
Sign up in the mobile app – Google Ads advertisers can now sign up for smart campaigns and run ads directly from the Google Ads mobile app.
Google has made this sign-up process faster and easier, saying advertisers can now get their smart campaigns up and running in as little as 15 minutes.
In-app signup is currently available in the U.S., Canada, Australia, the United Kingdom, Italy, France, Spain, the Netherlands, and Japan, with more countries to follow.
Monitor smart campaign performance in Google Search – Google Ads is making its reporting features more accessible by allowing advertisers to view their performance directly in search results.
To utilize this feature, simply search for “My Ads” or “Google Ads” while signed into the Google account you use for Google Ads.
This will be available to all Smart campaign advertisers with a Google My Business profile in the coming weeks.
“With a quick search, you can instantly see the status of your Smart campaigns, how they’re performing, and how your ads look to potential customers.”
Control when ads are shown
Google Ads is giving businesses running smart campaigns more control over the keywords they want their ads to show up for.
This means ads have a greater potential to reach more of the right people while saving time in the process. Advertisers will also have the ability to modify or remove keyword themes.
Keyword themes will be fully available in the coming weeks to everyone using Smart campaigns.
Have more questions about Smart campaigns? Let us know:
We’re here to help in any way that we can – If you want to know the best way to use these ad credits for your business, drop us a line and pick our brain.
Source: Google Ads Help