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Intellectual
Insights

Digital marketing news, website design trends and everything else in between.

Doing our best to keep you up-to-date on the latest updates and important changes to the marketing landscape and more.

(aka “stuff you should know”)

targeted marketing

20 Things the Internet Already Knows About Your Data

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Your search history, web browsing, social media habits, and online purchase data is all freely available. But beyond that, much more is known about you by those who know how to find it and are willing to pay for it.
bad website design

Signs That it’s Time For a New Website

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A visitor decides whether they will do business with a company within the first 21 seconds of visiting the company’s website. How well does your website do at keeping a visitor's attention?
adwords budget changes

IMPORTANT: The Adwords 2x Budget Change and How it Affects You

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Campaigns may now spend as much as twice the daily budget that advertisers set for their campaigns, many advertisers now find themselves heading into the fourth quarter with some unanswered questions about the implications of this new structure.
vertical search directories

Reaching a Deeper Audience with Vertical Search

Vertical search is similar to universal search, except that a vertical search engine focuses  on a specific category, media type or genre of content.
five star google review

Everyone wants organic traffic. Customer reviews, specifically Google reviews, improve a business’ credibility and play a key role in SEO ranking. Learn how to be more visible on Google Search and Maps.

stop searching for your own google ads 1

We know you’re excited for your PPC campaign to drive traffic and capture quality leads but searching for your own Google ads will do you more harm than good.

google's expanded text ads changes 2

Support for the creation and editing of Google’s expanded text ads will end on June 30, 2022. Here’s what’s changing and what that means for you.

new google partners badge has arrived 3

We know how important it is to work with ACTUAL professionals. We are consistently outperforming competitor campaigns and getting phenomenal results- our Google Partner’s badge is here to prove it!

website on various devices

Building a website is like building a house – once it’s done, it still needs regular maintenance to function at its best.

google search page

Find out what’s changing when Google introduces a new strike-based system to enforce against advertisers who repeatedly violate Google Ads policies.

business marketing planning

After catching up from 2020, you’ve likely been so buried in getting your business back on track that everything else has been on the back burner – including your marketing plan. Now we’re midway through 2021, and it’s the perfect time to check in on your marketing efforts. Ask yourself these questions to get an overarching view of where you stand today, and where you want to grow by the end of the year.

digital checklist

No matter what your business plan looked like at the beginning of last year, it likely shifted to “plan for change” – and stayed there. Now that it has been over a year since the pandemic started, you’ve probably implemented a variety of new business practices, especially when it comes to digital marketing. Here is our digital checklist of four things to start – or keep – in place throughout 2021.

intellectual ninjas award

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.

internet browser

Tracking browsing history has always been a double-edged sword. As concerns continue to grow, after both Google and Apple have announced major shifts to protect user privacy, what does this mean for your business?

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