Technology is continually reshaping the digital marketing landscape and paid search continues to evolve as an omnipresent influencer.

Technology is continually reshaping the digital marketing landscape and paid search continues to evolve as an omnipresent influencer.

Your search history, web browsing, social media habits, and online purchase data is all freely available. But beyond that, much more is known about you by those who know how to find it and are willing to pay for it.

Campaigns may now spend as much as twice the daily budget that advertisers set for their campaigns, many advertisers now find themselves heading into the fourth quarter with some unanswered questions about the implications of this new structure.