SEARCH ENGINE OPTIMIZATION
Increase organic website visibility, visitor traffic, page ranking and domain authority through strategic search page optimizations and relevancy placement tactics.
of consumers that do a product or service search on their phone make a purchase within 24 – 48 hours.
Search engine optimization (SEO) is the strategic method of increasing your website’s page listings on primary search engine result pages (SERP’s), without the use of paid search ads or paid listings. Webpages are continuously ranked based on what search engines consider most relevant to users, therefore it is a vital part of maintaining visibility and should be an essential component in your business marketing plan.
Everyday, Google receive billions of search queries initiated by users around the world. How many of those consumers are searching for the products and services you have to offer? Especially on a local level- you aren’t the only one that does what you do or sells what you sell. How much business are you letting escape to your competition?
If SEO isn’t something you aren’t doing—you’ll probably never know.
When it comes to SEO, there are so many factors that can affect your search rank, it can be overwhelming. On-site factors such as design, user experience, and content; then off-site factors like external linking, directory submission, content syndication, brand mentions, social signals and more. In order for your website to be effective from an SEO perspective, both on-site and off-site SEO factors have to be included in your strategy.
See “7 Reasons Your Business Needs SEO” from Forbes to find out why SEO is so important to invest in.
See “SEO & website design: Everything you need to know” by Search Engine Land to get a better perspective of the complexity and correlation between SEO and website design.
See “How Much Should You Spend on SEO Services?” by Search Engine Watch for more information on industry standard pricing. There are a lot of companies that take advantage of small businesses that want to invest in SEO so be informed! Read this article and then compare it to what offers you have, or what you may already be paying (eek!).
Or feel free to contact us for a comprehensive analysis and an honest assessment of what would be most effective for your business. We’ll give you real answers, without the added fluff or inflated overhead pricing.
Using HTML code, relevant content, keyword placement and balanced keyword density, on-site SEO will improve your business’ website and webpage listings in organic search results, map listings and category searches on associated search engines.
Off-site SEO does not involve HTML coding. Off-site SEO implements local directory listings, back-linking, content syndication and other techniques. This helps to boost website ranking and webpage listings in natural search results on search engines.
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