What it is, and why you need it.
Search engine optimization (SEO) is the strategic method of increasing your website’s page listings on primary search engine result pages (SERP’s), without the use of paid search ads or paid listings. Webpages are continuously ranked based on what search engines consider most relevant to users, therefore it is a vital part of maintaining visibility and should be an essential component in your business marketing plan.
Everyday, Google receive billions of search queries initiated by users around the world. How many of those consumers are searching for the products and services you have to offer? Especially on a local level- you aren’t the only one that does what you do or sells what you sell. How much business are you letting escape to your competition?
If SEO isn’t something you aren’t doing—you’ll probably never know.