DIGITAL SERVICES
SEO
SEARCH ENGINE OPTIMIZATION
Increase organic website visibility, visitor traffic, page ranking and domain authority through strategic search page optimizations and relevancy placement tactics.
1
2
74%
of consumers that do a product or service search on their phone make a purchase within 24 – 48 hours.
What it is, and why you need it.
Search engine optimization (SEO) is the strategic method of increasing your website’s page listings on primary search engine result pages (SERP’s), without the use of paid search ads or paid listings. Webpages are continuously ranked based on what search engines consider most relevant to users, therefore it is a vital part of maintaining visibility and should be an essential component in your business marketing plan.
Everyday, Google receive billions of search queries initiated by users around the world. How many of those consumers are searching for the products and services you have to offer? On a local level- You aren’t the only one that does what you do or sells what you sell. How much business are you letting escape to your competition?
If SEO isn’t something you aren’t already doing—you’ll probably never know.
In case you missed the memo: SEO should NOT be an isolated stand-alone marketing tactic- It’s the foundation of your marketing, demand-generation, messaging and more. Combining SEO with paid marketing efforts provides a distinctive (and proven) advantage over competitors, without. By implementing hybrid SEO strategies through strong performing channels such as Google Ads, programmatic display, preroll video, CTV and social media promotion, businesses can exponentially amplify their visibility, delivering real results that effect bottom-line performance metrics. Identify effectiveness and KPI’s for improvement across all current marketing channels, in a consistently competitive digital landscape.
Experienced, professional SEO deliverables.
Scalable services to align with current objectives:
- Complete analysis of your organization, target audiences, and the competitive landscape
- Deep-dive keyword research, selection, testing and strategy
- Competitive/informational content strategy
- Onsite optimization, offsite and effective content development
- Generate and fix local citations including NAP management
- Long-term citation syndication + management
- Strategic link-building opportunities and creative implementation
- Full tracking, measurement, and continuous SEO refinement
- Full campaign transparency, Online Visibility Reports and a customized KPI dashboard for 24/7 user reports
When it comes to SEO, there are so many factors that can affect your search rank, it can be overwhelming. On-site factors such as design, user experience, and content; then off-site factors like external linking, directory submission, content syndication, brand mentions, social signals and more. In order for your website to be effective from an SEO perspective, both on-site and off-site SEO factors have to be included in your strategy.
How does combining SEO with other digital marketing tactics give businesses an edge over their competition?
Implementing an effective SEO strategy gives a business greater eligibility to rank higher in search engine results pages (SERPs). As Google progressively emphasizes its Ads platform over organic search results, achieving a top position becomes more time-consuming and challenging. However, by blending a hybrid approach with SEO with other digital marketing tactics (many of which you are probably already doing), a businesses can optimize their digital visibility and improve audience-focused organic traffic. This increased visibility translates into more opportunities for potential clients or customers to find their business, products and services.
Grand Rapids SEO
SEO Strategies
SEO is a part of your inbound marketing strategy. It is a process of improving your visibility on search engines for a given set of valued keywords or search terms.
Our approach is to utilize continuous keyword research in an ongoing effort to broaden your reach and draw in visitors. The long-term benefits can lead to meaningful gains for your business, such as increased website traffic, client conversion and more sales.
On-Site SEO Problems
We work on improving your website’s technical SEO and content strategy, along with ensuring the right amount of keyword usage. Our goal is to help your business’ website and web pages show up more effectively in organic search results, including map listings and category searches on different search engines. This approach is about making your site more search-friendly and accessible to potential customers.
- Visibility and Traffic: The higher a website ranks, the more visible it is to users. This increased visibility naturally leads to more clicks, which means more traffic to the website. Being the top result essentially places a website in the prime digital real estate.
- User Trust and Authority: Users tend to trust Google’s algorithm. A top ranking is often interpreted as a signal of credibility and authority in a particular domain. This means that not only are top-ranking sites more likely to be clicked on, but they are also more likely to be trusted by users.
- Competitive Advantage: Given that the drop-off in CTR is significant even between the first and second search results, ranking at the top can provide a substantial competitive edge in terms of online visibility compared to competitors.
- SEO Optimization Importance: This statistic also highlights the importance of SEO optimization. To reach that coveted top spot, websites must be well-optimized in terms of content quality, keyword relevance, user experience, site speed, mobile-friendliness, and other SEO factors.
Off-Site SEO Strategies
Off-site SEO is exactly that: off-site. Instead, it involves listing your business in local directories, creating backlinks, syndicating content, and using other strategies. These efforts are aimed at improving your website’s and web pages’ rankings in natural search results on search engines, making your site more visible and accessible to potential customers without the need for direct website coding changes.
- Social Signals: While the direct impact of social media on SEO rankings is a subject of debate, there’s no denying that social signals (like shares, likes, and mentions on social media platforms) can indirectly boost SEO. They increase brand visibility, drive traffic, and can lead to more natural backlinking opportunities.
- Local SEO and Citations: For businesses with a physical location, local SEO is crucial. This includes listing the business on directories like Google My Business, Yelp, and others. Consistent NAP (Name, Address, Phone Number) information across these directories helps in improving local search rankings.
- Online Reviews and Reputation: Reviews on third-party platforms like Google, Yelp, or industry-specific review sites can significantly impact your SEO, especially for local searches. Positive reviews can improve your visibility and credibility.
- Forum Participation and Community Engagement: Engaging in niche-specific forums or online communities (like Reddit, Quora, or industry forums) can help in brand building and driving traffic to your site.
- Content Marketing and Syndication: Sharing high-quality content across different platforms can increase visibility and lead to more backlinks.
We offer free consultations, because that’s what good ninjas do.
We’ll tell you what you are doing right, what you are doing wrong, what you can do to improve, and everything else in-between.
TALK TO A NINJA
We offer free consultations, because that’s what good ninjas do.
We’ll tell you what you are doing right, what you are doing wrong, what you can do to improve, and everything else in-between.
What they say about us:
Happy clients = long-term relationships. We like happy clients, and they like us.
“The overall experience was fantastic. I cannot recommend them enough. They listened to what was really important to our organization and created a website that was perfectly suited to our wants and needs.”
“Intellectual Ninjas designed an outstanding website for our organization that is eye catching as well as easily navigated. It has definitely increased interest in our non-profit as well as generating donations.”
“Great company to work with and would highly recommend! They are very responsive and provide exceptional service, communication, and produce results. They have made a positive impact on our organization! Give them a call.”
“[Intellectual Ninjas] has been an absolute pleasure to work with and always extremely responsive. Their organizational and digital skill set would be a tremendous asset to any organization.”
What they say about us:
Happy clients = long-term relationships. We like happy clients, and they like us.
“Aric has been an absolute pleasure to work with and always extremely responsive. His organizational and digital skill set would be a tremendous asset to any organization.”
