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Technology is continually reshaping the digital marketing landscape and paid search continues to evolve as an omnipresent influencer.

Technology is continually reshaping the digital marketing landscape and paid search continues to evolve as an omnipresent influencer.

Campaigns may now spend as much as twice the daily budget that advertisers set for their campaigns, many advertisers now find themselves heading into the fourth quarter with some unanswered questions about the implications of this new structure.

Vertical search is similar to universal search, except that a vertical search engine focuses  on a specific category, media type or genre of content.